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Setting Profitable Prices, + Website: A Step-By-Step Guide To Pricing Strategy--Without Hiring A Consultant

Time-tested strategies for making the best possible pricingdecisions and gaining an unbeatable competitive advantage Pricing is one of the most important—anddifficult—marketing problems companies face when launchingnew products. Unfortunately, the research that goes into makingoptimal pricing decisions is a very time-consumingprocess—unless, that is, you can afford to pay a consultantor outside ag...

Paperback: 186 pages
Publisher: Wiley; 1 edition (January 29, 2013)
Language: English
ISBN-10: 111843076X
ISBN-13: 978-1118430767
Product Dimensions: 9.3 x 0.4 x 7.4 inches
Amazon Rank: 1376791
Format: PDF ePub djvu ebook

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“Very well written and informative book about how to pricing. Small business owner trying to price a new product and this was and will continue to be an excellent resource. Easy to read and very informative....”

ncy to do it for you. But if you're like most small-to medium-sized business owners and managers, time and money aretwo things you absolutely don't have to spare. Problem solved:Written by a nationally recognized pricing expert, this book armsyou with proven strategies for guaranteeing that you'll never againleave money on the table when determining prices. And you'll spendthe least possible time setting your more profitable prices.Packed with valuable worksheets and other valuable tools tohelp guide your research and your pricing decision-makingA goldmine of expert tips for pricing in any specialty market,it offers a highly effective way to market your company's productmore effectively and profitablyShows you how to avoid making your competitors' pricingmistakes and gain a powerful competitive edge in the processThe author uses examples drawn from her years of consultingwork with companies large and small, including Food Network,American Express Publishing, and Playboy