A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of ...
Paperback: 208 pages
Publisher: Laurence King (March 5, 2008)
Product Dimensions: 8.5 x 0.8 x 11 inches
Amazon Rank: 2071813
Format: PDF ePub djvu book
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“It's not that is it a bad book. It has a lot of valuable information but it just didn't work for me. Maybe it was the style in which it was written or that the examples weren't close enough to my situation, therefore I had a harder time applying th...”
heir tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
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